Thursday, November 3, 2011

Sports in Business!

The Green Bay Packers have recently become a legacy in football. I feel this is because they overcame their "under-dog" label after winning the 2011 Super Bowl. I enjoyed the article, not because I'm a sports buff, but because I'm from a small town, too. It's not Pittsburgh or Miami, it's Lambeau. I think their small town, "for the fans" persona compliments their accomplishments in the NFL. It's almost like their fans come first, but I think that should be the case for any team, league, performer, etc. Without the devoted fans, these people are nothing. The NFL would be nothing if millions of people didn't tune into the Sunday night game. That's just the way I feel.

This article made me think of my experience with the Philadelphia Phillies. I took a tour of the NEW stadium in 2008 (before they won the World Series). Everything the tour guide ended with "for the fans." I was surprised to hear the most expensive ticket price was $84!!! This relates to that "hometown" feeling that all the fans in Lambeau have. Whether or not they don't pay out to shareholders, they shouldn't have to if that's what their NFL rules state. I believe if you become part of the Green Bay Packers, you're okay with not getting "paid back," you're just happy to be part of the legacy!

On the other hand, Manchester United is doing anything but "keeping it hometown." It's no wonder this team is a global giant. Why? They are the best team of the most popular sport in the world. I don't believe soccer is as popular in the United States as in other countries around the world, but everyone in our country has at least heard of Manchester United. Even I have so that's surprising. This article gave me a new appreciation for the sport. I was surprised of the fact that no NFL teams can have advertisements on their jerseys, but soccer jerseys can ONLY have advertisements. It's no wonder why every company wants to be a part of Manchester United, because they are the best way to market. They are well-respected and worldly. It's also good to hear that the team takes pride in their sponsors, too, by creating relationships and preserving that connection.

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